Content Insights
Understand which content resonates most with your audience.
Article Performance
Track how each article performs:
- Click rate - What percentage clicked the article link
- Click position - Where clicks happen in your layout
- Source popularity - Which sources get most engagement
Top Performing Content
See your best performing articles across all issues:
| Insight | What It Shows |
|---|---|
| Most Clicked | Articles with highest click rates |
| Best Sources | Publications your audience loves |
| Top Topics | Subject areas with most engagement |
Position Analysis
Learn where to place your best content:
- First article typically gets most clicks
- Click rate generally decreases down the newsletter
- But a compelling article can buck the trend
Tip: Put your most important content at the top, but don't bury great content at the bottom.
Subject Line Analysis
Compare subject line performance:
- Which subjects had highest open rates
- Word patterns that work well
- Optimal subject line length
Engagement Patterns
Understand when and how subscribers engage:
- Best send times - When do opens peak?
- Read time - How long subscribers spend reading
- Device breakdown - Mobile vs desktop
Using Insights
Improve Article Selection
Use click data to inform future curation. If articles from certain sources consistently perform well, prioritize them.
Optimize Layout
Experiment with article positioning based on what you learn about click patterns.
Refine Keywords
If certain topics consistently underperform, adjust your keywords to find better content.
Exporting Data
Download your content analytics as CSV for deeper analysis in spreadsheets or BI tools.
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