Analytics & Insights
Track performance, understand your audience, and optimize your newsletters.
Paid Feature: Full analytics require a paid subscription ($97/month).
In This Section
Email Metrics
Track opens, clicks, and engagement rates
Subscriber Growth
Monitor list growth and churn trends
Content Insights
AI-powered analysis of content performance
Polls & Feedback
Collect and analyze subscriber feedback
Key Metrics
| Metric | Formula | Good Benchmark |
|---|---|---|
| Open Rate | Opens รท Delivered | 20-40% |
| Click Rate | Clicks รท Delivered | 2-5% |
| Click-to-Open | Clicks รท Opens | 10-15% |
| Unsubscribe Rate | Unsubs รท Delivered | < 0.5% |
| Bounce Rate | Bounces รท Sent | < 2% |
Analytics Dashboard
Access your analytics at Newsletter โ Analytics. The dashboard shows:
- Overview: Key metrics at a glance
- Trends: Performance over time
- Top Issues: Best performing newsletters
- Subscriber Growth: New subscribers and churn
Per-Issue Analytics
Each sent issue has detailed metrics:
- Total sent, delivered, bounced
- Opens by time (when people read)
- Clicks by link (which content resonates)
- Unsubscribes triggered
Related
Still need help?
Can't find what you're looking for? Chat with our AI assistant or create a support ticket.
Sign in to get support