Subscriber Management

Import, organize, and manage your newsletter subscribers.

In This Section

Subscriber Status

Status Description Receives Email
Active Subscribed and engaged Yes
Unsubscribed Opted out of emails No
Bounced Email address invalid No
Spam Marked email as spam No

Key Metrics

  • Total subscribers: All subscribers regardless of status
  • Active subscribers: Only those who receive emails
  • Growth rate: Net new subscribers over time
  • Churn rate: Unsubscribes as percentage of list

Related

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