Subscriber Growth
Track how your subscriber list is growing over time.
Growth Dashboard
The subscriber growth dashboard shows:
- Total subscribers - Current active subscriber count
- Growth chart - Subscriber count over time
- Net growth - New subscribers minus unsubscribes
- Growth rate - Percentage growth this period
Growth Metrics
| Metric | Description |
|---|---|
| New Subscribers | Signups in selected period |
| Unsubscribes | Opt-outs in selected period |
| Net Growth | New minus unsubscribes |
| Growth Rate | Net growth as percentage |
Acquisition Sources
See where your subscribers come from:
- Direct - Subscribed via your subscribe page
- Referral - Referred by existing subscriber
- Import - Imported from CSV
- API - Added via API integration
- ClickFunnels - Synced from ClickFunnels
Churn Analysis
Understand why subscribers leave:
- Unsubscribed - Clicked unsubscribe link
- Bounced - Email address invalid
- Complained - Marked as spam
Healthy churn: Some unsubscribes are normal. A high unsubscribe rate after sends (>0.5%) may indicate content mismatch.
Time Periods
View growth data for different time ranges:
- Last 7 days
- Last 30 days
- Last 90 days
- Last 12 months
- All time
- Custom date range
Cohort Analysis
Track subscriber behavior by signup date:
- When do subscribers become engaged?
- Which cohorts have highest retention?
- How long until subscribers unsubscribe?
Growth Tips
To grow faster:
- Enable and promote your referral program
- Share newsletter on social media
- Add subscribe form to your website
- Guest post with links to your newsletter
- Cross-promote with similar newsletters
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