Email Metrics
Track opens, clicks, and engagement for every issue you send.
Paid Feature: Detailed analytics require a paid newsletter plan.
Key Metrics
| Metric | Description | Good Benchmark |
|---|---|---|
| Open Rate | % of recipients who opened | 40-60% |
| Click Rate | % of recipients who clicked a link | 5-15% |
| Click-to-Open Rate | % of openers who clicked | 15-25% |
| Unsubscribe Rate | % who unsubscribed | <0.5% |
| Bounce Rate | % of failed deliveries | <2% |
Viewing Issue Analytics
- Go to Analytics in the sidebar
- Or click an issue and select "View Analytics"
- See detailed metrics for that issue
Open Tracking
DailyDraft tracks opens using a small tracking pixel. You can see:
- Total opens - How many times the email was opened
- Unique opens - How many subscribers opened (deduped)
- Open timeline - When opens happened over time
- Email clients - Which apps subscribers use
Note: Some email clients block tracking pixels, so actual opens may be higher than reported.
Click Tracking
Every link in your newsletter is tracked. See:
- Total clicks - All link clicks
- Unique clickers - Subscribers who clicked
- Click map - Which links got the most clicks
- Click timeline - When clicks happened
Link Performance
Each link shows:
- Number of clicks
- Click percentage of total
- Unique vs total clicks
This helps you understand which content resonates with your audience.
Delivery Metrics
| Status | Meaning |
|---|---|
| Delivered | Email reached inbox |
| Bounced | Email couldn't be delivered |
| Complained | Marked as spam |
| Deferred | Temporarily delayed, will retry |
Comparing Issues
The Analytics dashboard lets you compare performance across issues to identify trends and what works best.
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