Subscriber Tags

Organize subscribers with custom labels for better targeting and organization.

What Are Tags?

Tags are labels you apply to subscribers to categorize them. Unlike segments (which are automatic), tags are manually assigned. Use tags to:

• Mark subscriber interests
• Track where subscribers came from
• Identify VIP or special subscribers
• Organize for targeted campaigns

Adding Tags to Subscribers

Tag Individual Subscribers

1. Go to Subscribers
2. Click on a subscriber to view their profile
3. Click "Add Tag"
4. Type a tag name or select existing
5. Press Enter to save

Bulk Tag Subscribers

1. Go to Subscribers
2. Select multiple subscribers using checkboxes
3. Click "Add Tags" from the bulk actions menu
4. Choose or create tags to apply

Tag During Import

When importing a CSV, you can:

• Include a "tags" column with comma-separated values
• Apply a tag to all imported subscribers

Managing Tags

View and manage all tags from Subscribers → Tags:

• Rename - Change a tag's name (updates all subscribers)
• Merge - Combine two tags into one
• Delete - Remove a tag from all subscribers

Tag Best Practices

Recommended Tag Categories

Using Tags

Filter by Tag

In the Subscribers list, use the tag filter to view subscribers with specific tags.

Create Segments from Tags

Build segments using tag conditions (e.g., "has tag: vip").

Send to Tagged Subscribers

When sending, filter recipients by tag to target specific groups.