Subscriber Segments

Create dynamic groups of subscribers based on behavior, engagement, and attributes.

What Are Segments?

Segments are dynamic groups that automatically update based on rules you define. Use segments to:

• Send targeted content to specific audiences
• Track engagement of different subscriber groups
• Personalize your newsletter experience

Creating a Segment

1. Go to Segments in the sidebar
2. Click "New Segment"
3. Name your segment
4. Add filter conditions
5. Click "Save Segment"

Segment Conditions

Build segments using these filters:

Engagement Filters

Filter	Example Use
Open rate	Subscribers with >50% open rate
Click rate	Subscribers who click links
Last opened	Opened in last 30 days
Emails received	Received more than 10 emails

Attribute Filters

Filter	Example Use
Tags	Has tag "premium" or "vip"
Subscription date	Subscribed in last 7 days
Referral source	Came from specific referrer

Using Segments

Send to a Segment

When sending an issue, you can choose to send to a specific segment instead of all subscribers.

View Segment Analytics

Each segment shows its own engagement metrics, helping you understand different audience groups.

Segment vs. Tags

Feature	Segments	Tags
Updates	Automatic	Manual
Based on	Rules/conditions	Labels you apply
Best for	Behavior-based groups	Categories you define