Onboarding Sequences
Welcome new subscribers with automated email sequences.
What Are Onboarding Sequences?
Onboarding sequences are automated email series sent to new subscribers. They help:
- Welcome new subscribers
- Introduce them to your best content
- Build a relationship before regular newsletters
- Reduce unsubscribes by setting expectations
Creating a Sequence
- Go to Growth → Onboarding
- Click "Create Sequence"
- Name your sequence
- Add emails to the sequence
- Set timing between emails
- Enable the sequence
Sequence Emails
Each email in your sequence has:
| Setting | Description |
|---|---|
| Subject Line | Email subject |
| Content | Email body (supports markdown) |
| Delay | Days to wait before sending |
| Position | Order in the sequence |
Example Welcome Sequence
| Timing | Purpose | |
|---|---|---|
| Welcome | Immediately | Thank them for subscribing |
| Best Of | Day 2 | Share your top content |
| About You | Day 4 | Tell your story |
| What to Expect | Day 7 | Explain your newsletter |
Sequence Timing
Set delays between emails:
- Immediately - Send right after subscription
- Hours - Wait a few hours
- Days - Wait a number of days
Tip: Don't overwhelm new subscribers. Space emails 2-3 days apart for best engagement.
Sequence Analytics
Track how your sequence performs:
- Subscribers who started the sequence
- Open rate per email
- Click rate per email
- Completion rate
- Unsubscribes during sequence
Managing Sequences
Enable/Disable
Toggle sequences on or off without deleting them.
Edit While Active
Changes apply to new subscribers. Subscribers already in the sequence continue with the original version.
Skip Regular Newsletters
Optionally, subscribers in an onboarding sequence can skip regular newsletters until they complete it.
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